The good folks at Simpliflying have just released a new infographic about loyalty. It’s really fascinating stuff, and we’ve included their comments along with the infographic below so you can give it a look-see.
“Given your interest in insights from the social web, we thought you’d be interested in our latest infographic. We, at SimpliFlying, have just produced and published a new infographic on the future of loyalty programs on our website. It’s been produced after an extensive survey of over 200 Frequent Fliers who fly at least 5 times a year. It contains some remarkable insights about the booking behaviour of patrons, their online social behaviour, triggers of loyalty and most importantly the social future of loyalty programs.
- There are more airlines on Twitter than there are airlines with frequent flyer programs (191 vs 179)
- Almost 90% of frequent flyers use Facebook regularly, and over 65% “Like” at least one airline on Facebook
- To frequent fliers cheapest fare is the least significant loyalty factor among customer service, earning loyalty points and onboard experience
- 72% of frequent fliers would join a social loyalty program
- Over 65% of frequent fliers would like to earn social loyalty points via check-ins or by contributing ideas to an airline’s Facebook page.
- Over 80% of frequent fliers would like to earn social loyalty points by recommending the airline to a friend or providing positive feedback.